Plus, 11 great excuses to write one!
Call us biased, but we think media releases are worth their weight in gold. (Now don’t go Googling the weight of paper or the cost of gold… it’s a metaphor.)
Even in this age of social media, blogs and websites, the good ol’ press release (also called a news release or media release) remains an excellent way to create some hype and grab some attention for your company. And it’s affordable.
Typically, a press release is targeted to your local media. It’s a quick and straightforward way to get noticed by people who may not know anything about your company. Because you’re presenting something that is ostensibly newsworthy, it also gives people a reason to find out more about you, your product or your service.
It establishes credibility and is a way to make a connection with people who might not have been looking for you.
They can also provide tremendous bang for your buck. One media release can get you much more exposure than a display ad, often for considerably less than you’d pay for that ad.
One thing to keep in mind in this digital age: most “hard copy” media outlets also have digital editions available to readers. By using hyperlinks within your text, you can allow readers to easily get to your website or other content. And if your copy uses specific keywords, people searching online may stumble across your release through searches.
11 great excuses to write a media release
Obviously, a media release will be better received by media if it’s well written, timely and newsworthy. That being said, you don’t want to waste a media release on something that doesn’t offer much value to readers or publishers.
Following are 11 legitimate reasons to promote your company with a media release:
- You’re a new business
- You’re renovating or expanding your facility
- You’ve hired (or are seeking) a new employee
- You’re introducing a new service or product
- You’ve won an award
- You’re celebrating an important anniversary
- You’re changing your name or location
- You’re involved in a philanthropic event
- You’re announcing a merger/partnership
- You’re available to speak about a trending topic
- You’re launching a website, contest, etc.
Logically, the better the writing, the greater the likelihood your release will get picked up — so you may want to hire a pro. Create some buzz about your business and start thinking about a media release today!
Nancy Miller is a professional copywriter with RP Copywriting. For the month of March, RP Copywriting is offering $25 off all media releases; contact firstname.lastname@example.org for more info, or visit rpcopywriting.com/media-releases to find out about the “Steady Trickle” quarterly release plan.