I think Runges Deli on 4th street is an underrated business. They always remember my name and greet me with a smile when I walk in. The customer service I receive is exceptional. The array of imported ingredients is always a pleasure for the eye and my taste buds. I always walk out with more items then I came in for. It’s a hidden gem if you ask me!

Dawn McRae, Custom Gourmet Catering


I would have to say Secret Drawers.  No, I didn’t choose them as the most UNDERrated for the obvious reason … I chose them because for whatever reasons, we still don’t flaunt our undergarments or even talk about them that much.  It’s not like, say, chocolate or furniture or outer wear.  It’s private and personal.  Maybe that’s why I think Secret Drawers is underrated.

That said, Nina and Vashti (the owners) have maintained an incredibly high standard of product and service for many years.  They started out in a tiny wee space down the street a block and had a steady stream of women and men (mostly shopping for women) in and out of their store.  Some years ago they had a fire and that was the impetus for their move to a larger location on 5th Street.

Anyone with a unique shape, anyone who has had a surgical procedure leaving them with special requirements, anyone who wants to wrap their skin in the softest of the soft or any gentleman who wants to please a special someone can always find discreet service at Secret Drawers.  They are good at Secrets and they have amazing Drawers.  Secret Drawers is not under rated by their clientele; only by that segment of the population that hasn’t walked through the door and realized that this little shop is really something very special indeed.

Judy Atkinson, vipergram@gmail.com


In Campbell River, the most underrated business is Izco Technology, I believe.

A great combination of advanced technical skills and great customer service.

Don Linder, AGS Business Systems Inc 



The most underrated business in the Comox Valley? I’d have to say the Chamber of Commerce.

Yes – there are other networking groups – but does anyone else throw an annual awards event that is recognized as THE awards event of the year for the Comox Valley?

Does anyone else get asked to be the arbiter of democracy and host the all-candidates meetings and debates for all of our elections? (Provincial, Municipal AND Federal).

What other organization in the Valley is non-partisan, not-for-profit, provides local employment (2 FTEs), has a philosophy and strategy guided by sustainability, and can tap into both a provincial and national network to advocate directly with all levels of government?


And yet, month after month, businesses state that they see “no value” in the Chamber, and choose not to maintain their membership.

That’s what I’d call underrated.

The CV Chamber of Commerce turns 100 in 2019 – that says it all.

Andrew Gower, P.Eng., PE, Wedler Engineering LLP 


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