Marketing

Kayla Greenwood — Kickin’ it in a man’s world

How did you come into your career? Are you one of those ‘River People’ Earl Nightingale talked about? The kind who knew when they were 10 what they wanted to do? Did your parents recommend it? Did you just, kinda, ‘fall’ into it?  Kayla Greenwood sells cars and trucks at Bill Howich Chrysler. She owes her career genesis...

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Colour will improve your business

Wondering how to pack more punch into your printed material? Nothing hits home like a splash of colour. Colour is, and has always been, more effective than black and white. Period. It catches the eye and helps people connect with their feelings and emotions. Research has shown that colour improves brand recognition by more than...

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What’s the best marketing strategy for a small business?

As a small business trying to decide on a marketing strategy, the choices can seem overwhelming. Should you invest in a new website? Social media? Retargeting campaigns? SEO? Radio? Newspaper? Billboards? All of these have a place, some much more than others, but time and budget constraints mean sometimes you just can’t — and shouldn’t...

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From Local REALTOR Boss Babe to Big City Dating Coach — An Interview with Anna Jorgensen on Mindful Midlife Career Change

You were a successful real estate salesperson here in the Comox Valley, what made you decide to go into the world of coaching singles? Well, the first step to making a career change is to fully burn yourself out on your old career! Just kidding, that’s the last thing anyone should do, but for me...

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