Growing up, Emily Hofmann always imagined that she would one day manage her parents’ fishing resort in Port Renfrew. As a young, business-inclined woman, it seemed to make the most sense – until she took one career-changing course at Camosun College.
“I had a really inspiring finance teacher. It didn’t take long before I realized that I wanted to become a Certified Finance Planner,” Emily says.
Emily began as a CO-OP student working at Dundee Wealth, and moved quickly into a full time position upon graduating from Camosun College. Starting her career in the middle of the 2008 market correction gave Emily necessary perspective on working in finance.
“It showed me just how big of an impact one correction can have on a family. It has been a key influencer in how I advise and work with families today,” Emily says. In 2012, she joined Alitis Investment Counsel, and immediately found the company’s values to match her own. “We focus on lower risk investment strategies and excellent client service. I get to work closely with my clients, and with my co-workers, to ensure that the best decisions are being made for each individual and family.”
In and outside of Alitis, Emily is committed to her clients and her community. She is a member of the Comox Valley Beekeepers Association Club, Campbell River Garden Club, Campbell River Business Professional Women’s Network and sits on the board of the Museum of Campbell River.